The following diagram shows a spider web graph. The first ring in the spider web graph represents 0% and the outermost ring represents 60%. A wide spider web indicates therefore that a high proportion of respondents have a favourable perception of the company and believes that the statements describe the company aptly.

In this particular spider web graph, respondents have a more favourable perception of Energy Company 2 than any of the other energy companies. This shown by the fact that the spider web of Energy Company 2 is closest to the outermost ring of the graph.