With over 25 years experience in the Caribbean region, Market Facts & Opinions is Trinidad & Tobago’s thought leader in understanding and explaining consumer behaviour.
MFO conducts both types of market research: quantitative and qualitative research. It is often debated which type of research is more effective however neither is better than the other—they both have their own strengths and weaknesses. Quantitative and qualitative research when used in tandem provide a complete picture.
This type of research garners information that is absolute— numerical data. This type of data is as unbiased as is possible and is amendable to statistical manipulation. Most importantly, findings of quantitative research may be projected on a larger scale. This type of research can be used to confirm and clarify hypotheses.
This type of research explores attitudes, behaviour and experiences. The information garnered therefore tends to be ‘soft’ rather than ‘hard’ data as in a quantitative research study. Qualitative research is less able to be generalized or projected on a larger scale. This type of research is used to explore and understand respondent behaviour or decisions.
Discover customers’ perceptions through their shopping or purchase experience.
Gain insights toward building positive employee relations and a positive work environment.
Assess and refine new ideas, products or services, and gauge the market potential of new ideas.
Assess your company’s image and reputation among various stakeholder communities.
Understand the relationship between an audience and a topic, product or service category.
Evaluate and test geographic locations for real estate development projects.
Measure quality of service, compliance with regulations or collect information.
Gain insights in how to improve or market a food product.
Understand the impact of store traffic on profitability.
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Call us at: +1 868 627-8417/8524
